UChristian Louboutin kunye "nemfazwe ye-stilettos enesoli ebomvu"

Ukusukela ngo-1992 izihlangu eziyilwe nguChristian Louboutin ziphawulwa ngee soli ezibomvu, umbala ochazwe kwikhowudi yokuchongwa yamazwe ngamazwe njengePantone 18 1663TP.

Izihlangu zaseChristian louboutin CL (27)

Yaqala xa umyili ongumFrentshi efumana iprototype yesihlangu awayeyila (ephefumlelwe ngu"Iintyatyambo"nguAndy Warhol) kodwa akazange aqiniseke kuba nangona yayiyimodeli enemibala kakhulu yayimnyama kakhulu emva kwe-sole.

Ngoko waba nombono wokwenza uvavanyo ngokupeyinta indawo yodwa yoyilo ngepolishi yeenzipho ebomvu yomncedisi wakhe. Wasithanda isiphumo kangangokuba wasimisela kuzo zonke ingqokelela yakhe waza wayijika yaba litywina lobuqu elaziwayo kwihlabathi liphela.

Kodwa ububodwa bomahluko weyona nto ibomvu yobukumkani be-CL yacuthwa xa iintlobo ezininzi zefashoni zongeza eyona ebomvu kuyilo lwezihlangu zazo.

UmKristu uLouboutin akathandabuzi ukuba umbala we-brand luphawu olwahlukileyo kwaye ke lufanele ukukhuselwa. Ngesi sizathu, uye enkundleni ukuze afumane ilungelo elilodwa lomenzi wechiza ukuze akhusele ububodwa kunye nodumo lwengqokelela yakhe, enqanda ukubhideka okunokwenzeka phakathi kwabathengi malunga nemvelaphi kunye nomgangatho wemveliso.

iimbadada ezibomvu zeqonga (2)

 

E-USA, uLoubitin wafumana ukukhuselwa kweebhola zezicathulo zakhe njengophawu olukhuselekileyo lokuchonga uphawu lwakhe emva kokuphumelela ingxabano ngokumelene noYves Saint Laurent.

EYurophu iinkundla zikwagwebe ngokuxhasa ii soli ezidumileyo emva kokuba inkampani yezihlangu yaseDatshi iVan Haren iqalise ukuthengisa iimveliso nge soli ebomvu.

Isigwebo samva nje siza emva kokuba iNkundla yezoBulungisa yaseYurophu nayo ithathe isigqibo esixhasa inkampani yaseFransi iphikisa ngelithi ithowuni ebomvu esezantsi kwesihlangu yenza uphawu olwamkelwayo lophawu ekuqondeni ukuba umbala obomvu wePantone 18 1663TP ubhaliswa ngokugqibeleleyo njengophawu, ukuba nje uhlukile, kwaye ukulungiswa kwindawo yodwa yendawo ebonwayo akunakuqondwa ngokulula njengendawo ebonwayo njengophawu.

E-China, imfazwe yenzeke xa i-Ofisi ye-Trademark yaseShayina igatya isicelo sokwandiswa kophawu lwentengiso olwalufakwe kwi-WIPO yokubhaliswa kwe-trademark "umbala obomvu" (i-Pantone No. 18.1663TP) yempahla, "izicathulo zabasetyhini" - iklasi ye-25, kuba "uphawu aluzange luhluke ngokumalunga nempahla ekhankanywe".

Emva kokubhena kwaye ekugqibeleni waphulukana nesigqibo seNkundla ePhakamileyo yaseBeijing esixhasa i-CL ngezizathu zokuba uhlobo lolo phawu kunye nezakhi zalo zachongwa ngempazamo.

INkundla ePhakamileyo yaseBeijing yabamba ukuba uMthetho woBhaliso loPhawu loRhwebo weRiphabhliki yaBantu baseChina awukuthinteli ukubhaliswa njengophawu lwendawo yombala omnye kwimveliso/inqaku elithile.

CL红底系列 (3)

Ngokungqinelana neSiqendu 8 salo Mthetho, sifundeka ngolu hlobo lulandelayo: naluphi na uphawu olwahlukileyo oluphethwe ngumntu wendalo, umntu osemthethweni okanye nawuphi na omnye umbutho wabantu, kubandakanywa, phakathi kwezinye izinto, amagama, imizobo, oonobumba, amanani, uphawu olunamacala amathathu, indibaniselwano yemibala nesandi, kwakunye nokudityaniswa kwezi zinto, zinokubhaliswa njengophawu lokuthengisa olubhalisiweyo.

Ngenxa yoko, kwaye nangona ingcamango yophawu lokuthengisa olubhalisiweyo olunikezelwa nguLouboutin aluzange luchazwe ngokucacileyo kwiSiqendu 8 soMthetho njengophawu lokuthengisa olubhalisiweyo, nalo aluzange lubonakale lungabandakanywa kwiimeko ezidweliswe kwilungiselelo lomthetho.

Isigwebo seNkundla ePhakamileyo kaJanuwari ka-2019, saphela phantse iminyaka elithoba yokumangalelwa, yakhusela ukubhaliswa kwamanqaku athile ombala, imidibaniso yemibala okanye iipateni ezibekwe kwiimveliso / amanqaku athile (uphawu lwendawo).

Uphawu lwendawo ngokuqhelekileyo luthathwa njengophawu oluqulunqwe sisimboli yombala we-3-dimensional okanye i-2D okanye indibaniselwano yazo zonke ezi zinto, kwaye olu phawu lubekwe kwindawo ethile kwimpahla ekuthethwa ngayo.

Ukuvumela iinkundla zaseTshayina ukuba zitolike amagatya eSiqendu sesi-8 soMthetho woBhaliso loPhawu lwaseTshayina, kuthathelwa ingqalelo ukuba ezinye izinto zingasetyenziswa njengophawu lwentengiso olubhalisiweyo.

1 Iibhutsi ezimnyama zikaChristian Louboutin (7) 2 UChristian Louboutin 红底女靴 (5)


Ixesha lokuposa: Mar-23-2022