Iiclogs azisapheleli kwinkangeleko enye. Ukusuka kwi-minimalist yesikhumba kwi-slip-ons ukuya kwi-sculptural fashion-forward platforms, i-clog market ithatha isitayile esibanzi. Ngo-2025, zombini iziphelo zale spectrum ziyakhula-kodwa ukwazi ukuba loluphi uhlobo lwesitayile olulungele uphawu lwakho luqala ngenyathelo elinye elibalulekileyo: uphando lwentengiso.
Uhlalutyo lwamva nje lwegama elingundoqo lubonisa umdla okhulayo kwi:
•"Iziqwenga zesikhumba ezincinci" - + 37% YOY
•“Iibloko zesitalato” – + 52% YOY
•"Iqonga leqonga lefashoni" - + 61% YOY
(Umthombo: Google Trends, April 2024–2025)
Oku kukhula kubonisa ukuba udidi lweclog alukho monolithic - lwahlulahlulwe, kwaye icandelo ngalinye litsala amaqela ahlukeneyo abathengi.
I-Daily Wear vs
Fashion-Forward Clogs
Cinga ngeesilhouettes ezingqindilili, amaqonga ashinyeneyo, amafele anemibala, okanye imiphezulu yemidiya exutyiweyo. Ezi clogs zitsala umdla:
• Abayili befashoni
• Iileyibhile ze-niche ezikhokelwa ngabagqugquzeli
• Iivenkile ezithengisa izinto ezithengiswayo eNew York, eParis, eSeoul
Le marike ifuna imvelaphi, ukuhla kwamaxesha onyaka, kwaye ihlala isebenzisana nabathambi okanye abalawuli bobugcisa ukwenza ingqokelela yohlelo olulinganiselweyo.
"I-clog" efanayo inokuthetha iimveliso ezahlukeneyo ngokuxhomekeke kubaphulaphuli bakho - yiyo loo nto ukutsiba uphando lwentengiso yenye yeempazamo ezinkulu ezenziwa ziibrand ezintsha zeclog.
Yonke imihla kunye neeClogs zendlela yokuphila
Ihlala yenziwe ngesikhumba esithambileyo, iithoni ezingathathi hlangothi, kunye nee-ergonomic soles, eli candelo libhenela:
• Abathengi abakhathalele impilo-ntle
• Abathandi bokuphila ubomi obuphantsi
• IGen Z endala kunye nabathengi beMillennial
Idumile kwiimarike ezifana neJamani, iNetherlands, kunye nePacific Northwest (US), esi simbo sigxile ekuthuthuzelekeni, ukuzinza, kunye nokuqina.
Ukuma kweMveliso eqhutywa yiDatha kwenza umahluko
Into yokuphonononga:
Umyili osuka eCanada uye wadibana neqela lethu ukuba lakhe umgca weclog. Ukuqala ukucwangcisa i-chunky clog yefashoni, baye bajika emva kokuhlalutya ukuziphatha kwabathengi kwi-Pinterest kunye ne-Etsy. Uphando lwabo lubonise imfuno ephezulu yeeclogs eziguquguqukayo, ezingathathi hlangothi zendlela "ezolileyo yokunethezeka". Emva kokulungelelanisa uyilo, ii-odolo zabo zangaphambili zitsibe ngama-28% xa kuthelekiswa noqikelelo lokuqala.
Qala ngokucaciswa kweMarike, hayi nje ukuphefumlelwa koyilo
Kwindawo yethu yokuvelisa i-clog, sihlala sinxibelelana nabathengi ngexesha lenqanaba loyilo lwangaphambili - ngakumbi kubaseki bokuqala. Ukusuka kwidatha ye-SEO ukuya kwintengiso yevolumu yokuqonda ngokwengingqi, siyakunceda uphendule imibuzo ephambili:
• Yeyiphi iminyaka yomthengi ofanelekileyo, indawo, kunye nendlela yokuphila?
• Ngaba ujolise kwiivenkile zokutyela okanye amajelo e-DTC?
• Ngaba iiwotshi zakho zikhuphisana ngefashoni, ubutofotofo, okanye ukuzinza?
Isiphelo: UPhando lweMarike Lulungelelanisa iMveliso yakho kunye noMthengi oLungileyo
Iiclogs zibuyile - kodwa ayizizo zonke iiclogs ezenziwe ngokulinganayo. Iibrendi eziphumelelayo kule marike ikhulayo ziyazi ukuba ziyila bani. Nokuba ungqiyame kwiiklasikhi zesikhumba ezithambileyo okanye iifom zemizobo engqindilili, ingcaciso ivela kuphando, hayi kuqikelelo.
Ixesha lokuposa: May-22-2025